Short copy wins
Keep each caption to one useful idea so it survives the compact store canvas.
Device workflow
Make a small screen
easy to understand.
Apple Watch screenshots have less room for explanation. Use a focused layout, short copy and the supported Watch output instead of adapting an iPhone composition by hand.
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Practical walkthrough
Show the glance, then the action.
The example shows a purpose-built wearable interface, not a reduced phone capture. Your upload should come from the Watch app too.
Capture one recognizable state
A timer, progress ring or quick action is easier to understand than a dense settings list. Use the state that expresses the watch-specific benefit.
Keep the whole interface inside the screen
Check the curved display corners and any important controls near them. Match the raw capture ratio to the selected frame.
Stay consistent across languages
Apple requires the same Watch screenshot size across an app’s localizations. Review localized labels and choose one supported size for the release.
Show the action
Lead with the glance, reminder or quick action that makes the Watch experience valuable.
Stay within the family
The editor uses the Watch output contract and keeps its screens separate from phone and tablet work.
Design for the glance
A Watch screenshot is read quickly and often at a small size. Use strong contrast, fewer words and one recognizable moment from the app.
Review the whole sequence
A set can explain the product across several small screens. Keep the first image clear, then use later panels for setup, result and repeat use.
Questions
Before you start.
Do I need to be a designer?
No. Start with your real app screenshots, choose a composition, then change copy, colors, device frames and artwork in the browser editor.
Can I use my own screenshots?
Yes. Upload the original PNG or JPEG captures. Your screenshots replace the illustrative content in a template while the layout stays editable.
Can an AI agent edit the project?
Yes. Connect a compatible MCP client after sign in. Your agent can create projects, edit scenes, preview results and export them. Attachment uploads require a client that can provide a supported file reference.
You built the app.
Give it an introduction.
Start with a composition. Keep every detail editable.